Group BTS Ji Min beat Kang Daniel to top the Idol Dog brand reputation.
The Korea Institute of Corporate Reputation extracted 987 Idol Dog brand big data 228,368,061 Dogs from January 21, 2019 to February 22, 2019, and measured the brand reputation index by measuring consumers' participation index, media index, communication index, and community index for the 100 Idol Dog brands.
According to this, the top 30 Idol Dog-in-100 brand reputation rankings in February 2019 include BTS Jimin, Kang Daniel, Black Pink Jenny, BTS Jungguk, BTS B, BTS Jin, Mamamoo Hwasa, Yoon Ji Sung, BTS Sugar, BTS Jay Hop, SF9 Chanhee, BTS RM, AOA Ji Min, Shot Ha Sung-woon, Lee Dae-hui, Yeji, TVXQ Yunho, Astro Cha Eun-woo, Yu Ryu Jin, Park Ji-hoon, Ji-ryong Chae, Twice Tsuwi, Twice Momo, girlfriend mystery, girlfriend wish, space girl goodwill, New East Minhyun, Black Pink index.
The BTS Jimin brand was analyzed as the brand reputation index 9,329,494, with the participation index 2,101,892 media index 2,367,268 communication index 2,714,789 community index 2,145,545. Compared with the December 2018 brand reputation index of 12,506,372, it fell 25.40%.
The brand brand was analyzed as the brand reputation index 8,327,268 with the participation index 3,821,686 media index 1,204,757 communication index 1,369,431 community index 1,931,394. Compared with the December 2018 brand reputation index of 11,949,952, it fell 30.32%.
Third, Black Pink Jenny brand was analyzed as brand reputation index 6,535,258 with participation index 1,296,648 media index 2,067,171 communication index 1,335,167 community index 1,836,272. Compared with the December 2018 brand reputation index of 8,551,894, it fell 23.58%.
4th place, BTS political brand was analyzed as 5,945,118 brand reputation index with participation index 938,240 media index 1,956,456 communication index 1,292,974 community index 1,757,449. Compared with the December 2018 brand reputation index of 8,031,881, it fell 25.98%.
The BTS brand was analyzed as the brand reputation index 5,394,220 with the participation index of 938,240 media index of 1,885,073 communication index of 1,353,012 community index of 1,217,894. Compared with the December 2018 brand reputation index of 9,516,349, it fell 43.32%.
"In February 2019, the BTS Jimin brand ranked first in the Idol Dog 100 brand reputation rankings," said Chang Hwan Koo, director of the Korea Enterprise Reputation Research Institute. Brand Big Data analysis showed that the brand Big Data decreased by 11.30% compared to 257,472,560 Dog in December 2018. According to the detailed analysis, brand consumption fell 22.96%, brand issues fell 27.90%, brand communication fell 22.71%, and brand spread increased 76.08%. "
"BTS Jimin brand, which ranked first in the 100 most popular brands of Idol Dog in December 2019, was highly popular in "sexy, cool, cute" in link analysis, and "promise, Japan, concert" was high in keyword analysis. In the analysis of positive negative ratio, positive ratio was 89.20%.
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