Power of simple packaging:

“Less is more” and “There is power in simplicity”, we all are familiar with these kind of motivational quotes but when it comes to packaging, they have a practical application. Apple’s air pods are a classic example of using this principle; plain white box creates powerful packaging and branding by oozing elegance. The box features apple’s logo and a picture of air pod case (all the information is available inside the box) but it’s the quality and sturdiness of the box and the smooth to touch feel that gives away it being a high-end product. Apple is a multibillion-dollar company, unlike it, many startups have limited budget for packaging and cannot afford to increase the production costs.

For established brands, main focus is always quality of product to retain a customer. Packaging can sure attract new customers but companies thrive by retaining them. Sometimes extravagant packaging causes the customer to lose interest in your product altogether as they presume it to be too expensive or feel like he/she is paying for the packaging as well.

Failed campaign for “Oils of Olay” cream is a good example of high quality packaging backfiring. The cream retailed for $18.99 that customers weren’t willing to pay because they assumed company was charging the price of over the top packaging as well and product quality was not great. Olay had to redesign their complete marketing plan for the product from changing its name, to simple packaging to price. New simple, white-boxed packaging with name Olay printed on it retailed in stores for $15.99 and was a massive success.

Benefits of using simple packaging:

Using custom white boxes can be effective yet cost-efficient.

• If you use white boxes for your product, you can use packing tape or custom stickers with company logo on it and can save thousands in printing costs.
• You can give option of writing a cute hand-written note on the box to your customers.
• Calligraphy is another option to add personalization to the box.
• A custom white box is like a plain canvas that you can transform into art. It is easy to manufacture white boxes into different shape
• You do not have to worry about graphics or typography.

White boxes for Bakery Products:

Packaging designs are important when you’re trying to create a brand identity, in case of bakery products brand identity doesn’t really work. A consumer likes your food or they don’t, packaging is not going to enhance the taste or quality of a food item (cheap material boxes can sure ruin the taste though).

I realized how packaging of bakery items influences perception of consumer when I bought a cake from a well-known bakery in the fanciest box imaginable, the taste of the cake was average. It is obvious that packaging cost is included in the retail price of the product but it felt as if I was overcharged due to that fancy box. Keeping your boxes simple can help establish the image that you focus more on quality of your products rather than shoving, average quality food in fancy boxes, down someone’s throat.

If you’re a bakery startup looking for high quality custom white boxes for your business Bakery Packaging Boxes is one of the most reliable packaging companies.